App Developers Struggle with a New Type of Search Optimisation

The term ASO or App Store Optimisation is thrown around a lot in the game development circles these days and rightly so. Optimizing your app for launch is just about as important as the game itself. Because if no one finds the app… does anyone ear the tree fall in the forest? However, while ASO is super important, app developers must also not forget about SEO. Some studies have indicated that nearly a third of new users will discover an app via traditional search engines on their mobile devices.

Therefore, with that in mind, let’s now throw away our preconceptions about how to gain new users and focus on what is the traditional search space, but for mobile games. Here are some steps to take to ensure that the next app launch isn’t missed on search engines across the globe.

Gain Recognition

This is a task that can begin before the app is even launched. Going out to the market and finding reputable websites to link to your new domain. This can be in the order of link packages which are very common or guest posting on other websites. Link packages allow you to quickly gain authority for the required gaming niche. Authority is very important in the eyes of search engines as this will be used …

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